Matron Fine Beer (Bloomfield, ON)

To be, or not to be 'basic' - a topic of conversation as of late. Actively masquerading guilty pleasures in pursuit of some higher level of existence in a term is, whack (but we've all done it). Cheugy (pronounced chew-gee) has been coined as a pejorative description of lifestyle trends associated with the early 2010's. This aesthetic has been described as "the opposite of trendy" or "trying too hard". It's another way to say 'basic', worth noting some argue that there is a self-awareness to cheugy'ness that is far more actualized than basic.

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